SOCIAL MEDIA | Trends and Statistics

Social Media Marketing Trends Social marketing is moving away from company-to-buyer marketing and toward peer-to-peer influence marketing as online shoppers become resistant to advertising. The Proof:   A recent Forrester survey found that only 19.9% of buyers believe what a brand says about itself, because people view any brand-to-buyer communication as an advertisement. Conversely, 69.3% of buyers trust friends and family recommendations. Facebook Facebook Users and Paid Advertisements. Facebook users eclipsed…

July 20, 2014
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