Social Media Marketing Trends
Social marketing is moving away from company-to-buyer marketing and toward peer-to-peer influence marketing as online shoppers become resistant to advertising.
The Proof: A recent Forrester survey found that only 19.9% of buyers believe what a brand says about itself, because people view any brand-to-buyer communication as an advertisement. Conversely, 69.3% of buyers trust friends and family recommendations.
Facebook Users and Paid Advertisements.
Facebook users eclipsed the 1.3 Billion mark in early 2016 increasing the paid ads opportunity for publishers and brand a like.
Twitter Promoted Accounts and Trends cost over $199K
Twitter Trends enable you to promote a trending topic or hashtag, which appears on the left-hand side of a user’s screen, under “Trends”. Note that promoted trends carry a hefty price tag—according to Mashable, placement costs about $199,990.
- Average twitter Campaign conversion rates are often as high as 13.9%. This is 3-5 times more than average online conversion rates of 3.3% – Source Marketo
- Use the 80/20 rule: 80% of your content should be helpful or entertaining, 20% should be promotional – Source Marketo
According to LinkedIn, placing an image to your ad or post can bring you 19% more clicks. – Source LinkedIn
Slideshare
Slideshare is a service that hosts your power point proposal and deliverable slide decks and presentations online, but it’s a powerful social community with over 60.3 million monthly registered visitors. – Source Slideshare
