PPC Statistics 2016-2017 | Google AdWords Stats You Wont Believe

Learn more from AdWords PPC statistics

– Updated 01-30-2017

96% of Google Revenue is Google AdWords PPC Advertising

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PPC is a word formed as an abbreviation for pay per click. Pay per click is an internet marketing model where businesses or individuals who want to advertise their products online pay a certain amount of money every time an ad is clicked. This a way of buying extra visits for your sites instead of working hard to earn them by yourself. The sponsored ads that typically appear on the top list of the results from a Google search are what we call AdWords PPC. The label is marked using a yellow colored label.
For businesses and advertisers, pay per click help in building a customer base. This is because it allows you to connect with people all over the world who are actively in search of certain products, maybe similar to yours. It will give back a response to such queries together with offers that are relevant. This method of marketing is that beneficial to your business.

adwords-logoAdWords Pay Per Click (PPC)marketing generates for you lead at relatively low cost. It attracts more people to your sites. This includes researchers and individuals who look forward to buying these products. This will gain you a lot of benefits. First of all, it can boost your sales. Second, you can get a discount as a result of the high number of people visiting your site since you made their users smile.

This form of advertising is suitable for all business kinds. Major business needs include brand awareness, boosting sales for their products through e-commerce, generating leads for software businesses and service based jobs, among others. Pay per click marketing will get you covered for all these needs. Then your business or advertising project will be a success.

However, there are a few practices that you need to follow so that you can get the best from your PPC statistics 2016 and marketing process. Keyword research is critical. Yes, it can consume a lot of your time, but it is worth it. If you do not work on your keywords, your campaign will never grow. When you often refine your keyword list, it will be a great boost to your business. You will be able to get more people visiting your site.

An effective keyword list should be relevant, exhaustive. It should relate to your products. Include the most known and frequently terms. Consider long tail words to be keywords. They are not common and thus are less costly. For it to expand, it means that it can be changed or expanded regularly.

Here are some adjustments that you can make so that campaign can be successful. Increase the number of keywords. Ensure that these keywords are relevant and related to your business. Consider negative keywords. This will improve the campaign relevance and reduce wasted spend. Make reviews of your keywords. Those that are not performing should be shut off. The costly owns should also be reviewed over and over again. This will save you a few coins. You can split the ad groups. Create smaller ad groups. By doing this, you will have improved click through rate and the quality score. These small groups will be more relevant. They will help you come up with targeted advertisement texts and more landing pages. When you make these adjustments, your pay per click project will be fully optimized. Your company’s customer base will grow.

There a performance grade that can help you in making an evaluation to know whether your campaign is performing well in the key areas. It will show the areas that need to be improved. The key areas include, the quality score, click through rate (CTR), whether you are using negative keywords, text advertisement optimization. After the grader directs you where there is a problem. You can rectify and improve your campaign. This will save you some money and time.

google-partner-logoResearch has shown that not less than ninety-six percent of the revenues generated by Google facts is from advertisements. About fifty-two percent of the paid search clicks are made using mobile devices. This is a reason why you should consider advertising your products using the mobile ads. Statistics have shown seven out of ten mobile searches make calls from Google direct.”Insurance” is said to be most costly keyword out of all keywords. “Mortgages” and “loans” follow in that list.

96% of Google Revenue is Google AdWords PPC Advertising

In conclusion, we have realized that for our businesses to grow, we have to engage in marketing. The method that we choose to follow should be fruitful to our businesses. It should be the other that attracts most customers for our products in all possible ways. AdWords pay per click statistics have proved it to be a most effective method. Consider it.

Read more at these resources:

  • http://www.powertraffick.com/ppc-trends-and-statistics
  • http://www.wordstream.com/blog/ws/2012/08/13/google-adwords-facts
  • http://expandedramblings.com/index.php/google-advertising-statistics/
  • http://www.wordstream.com/pay-per-click
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