Display Advertising Trends and Statistics
2016 Display Advertising Trends US Digital Display Ad Spending to Surpass Search Ad Spending in 2016 Video will even control a bigger portion of advertising spending assigned to display. For the first time, digital display ad spending will eclipse search ad spending in the usa in 2016. Combined, sponsorships video, rich media and “banners and other”’s kinds may account for the biggest share of electronic ad spending: 46.9%, worth…