Time and money are valuable resources and with today’s demands, to be a successful business or marketer, you need to use both as wisely as possible. Contrary to popular belief, email marketing is not only alive and well, but it’s also a very effective method of reaching your targeted audience and boosting conversions.
Does statistical information back this up? Yes. Here are some surprising email marketing facts that business owners need to know.
9 Email Marketing Facts Business Owners Should Know
1. About 53% of emails are opened on mobile devices
Since studies have revealed that just over half of all searches are being conducted on mobile devices, it makes sense that just over half of all emails are also being opened on mobile devices. And it’s a sharp rise when you consider only 29% of internet users opened email on mobile devices in 2012. The rise of mobile device usage has had an impact on our online activities, including how we interact with email. It’s important to ensure that emails will display correctly on mobile devices or they will be mostly disregarded.
2. The number of email users worldwide is forecasted to rise to 2.9 billion by 2019
Email remains one of the most affordable and effective marketing tools available for businesses today with the number of email users projected to rise to 2.9 billion by 2019. Email marketing is ranked highly by marketers for its use in boosting awareness, conversions, and retention. It’s surprising to many to learn that email is still very relevant. Much depends on how email is being used.
3. Consumers expect to get emails from you
A surprising 61% of consumers say they enjoy receiving marketing emails each week. 38% say they’d like such emails to arrive even more frequently. It’s an interesting statistic to keep in mind when you’re trying to decide whether or not you’re sending too many emails to your subscriber lists. If this sounds too good to be true, there is a catch. More than half of those surveyed said that they would prefer that the emails be less promotional and more educational. Even better, they would prefer emails that are specifically tailored towards their individual interests.
4. Email marketing has a ROI of 122%
Yes, you read that correctly. Many are very surprised to learn that email marketing has a return on investment of 122% which is four times higher than other marketing techniques including direct mail, paid search advertising, social media, and more. To put this in terms of revenue, Constant Contact claims that >for each $1 spent by a given company on email marketing, they can expect to receive $38 of revenue back on average.
5. 78% of teenagers use email
According to data from Adestra, 78% of teenagers use email. Not only do teens use email, research shows it’s a popular way for them to get information from their favorite brands. While they are much more likely to use their mobile devices to keep in touch with their friends and peers, they are just as likely to use them for personal email. In fact, up to 90% of teens check their personal email on mobile devices.
6. 44% of targeted email recipients buy one thing
Yes, just under half of those surveyed said they’d purchased an item from a company as a result of a promotional email being sent to them. While that may not sound exceptional to many, to an educated marketer, it’s actually an encouraging fact. Can that number be improved upon? Absolutely. By matching specifically targeted emails to subscribers you’ve indenitified as having certain interests, you have an excellent chance to increase your conversion rate using email.
7. Suject lines are important
The subject of your emails to your audience is the first thing they see in their inbox. If the subject is just right, they will click through and continue to read. If the subject doesn’t grab their attention, it will be the only thing they see before hitting delete and moving on to the next email. It’s important that the subject line be short, catchy without being mistaken for spam, and personalized if possible.
8. Adding videos to emails may increase click-through rates by 300%
By 2021, according to the Cisco Visual Networking Index (VNI) Complete Forecast, 80% of all internet content will be video. That’s an eye-opening statistic. The study says that more than 3 trillion videos will be watched per month by that year. If that’s true, it makes sense to ad video content to your promotional emails. Who wouldn’t want to boost their click-through rates by 300%? Many use interactive email content along with video content to create emails your audience will look forward to.
9. Recipients are 75% more likely to open emails from segmented campaigns
Segmentation means dividing an email subscriber list into smaller targeted segments based on established criteria. The method can be used to personalize content for subscribers based on location, interests, past purchases, and more. Segmentation and groups are a proven email marketing tactic used to send people content they want and care about.
Can email marketing benefit your business?
The above 9 facts are just a sampling of the benefits email marketing has to offer savvy business owners and marketers. Whether you wish to grow your mailing list, boost your conversion rate, or widen your online audience, email marketing has an excellent ROI and gives you a great way to increase brand awareness.
Today’s digital world is constantly shifting. Email marketing isn’t touted as one of the hot topic marketing trends but perhaps it should be. Working on an effective email marketing strategy can benefit your business in many ways.