7 Laser Tag Statistics 2016
The laser tag industry has been booming in the past few years with more and more business owners finding success in this fun and family friendly industry. There are a number of reasons why so many upcoming entrepreneurs are attracted to laser tag, so let’s take a look at some interesting laser tag statistics to see what makes them so valuable.
It Usually Only Takes One to Two Years to Recoup the Investment
Most data has pointed towards laser tag businesses recuperating their initial investment within just eight to eighteen months. It’s a relatively inexpensive business to start and one that is relatively easy to find new customers for, as there are always a new crop of younger children (laser tag’s most loyal customer base) coming into the world every few years. Around three fourths of players are below the age of eighteen.
There Aren’t Any Industry Giants
When you think of fast food, you think of big names like McDonalds, Burger King, or Dairy Queen, and the same is true across a number of different industries. No name comes to mind for laser tag, though, which is because there simply isn’t any large corporate entity out there that has gobbled up the market share. This is great news because it means entry is easy and there aren’t any giants to compete with like in other business venture.
It’s Overtaking Bowling in Popularity
While bowling still remains a very popular sport in America, its player base is beginning to shrink. According to data, it looks as though laser tag will begin to outpace bowling as an American pastime sometime between 2021 and 2032. This is bad news for bowlers but great news for the laser tag industry.
The Best Months are March, August, and December
Laser tag has been around for several years, and there has been a ton of data collected on it. It seems that, overall, the best months a laser tag business has is March, August, December. The worse months tend to be January, May, and September.
Player Ranking Statistics Are a Hot Button Issue
One of the necessities that come with laser tag is a reliable method of tracking score on a game by game basis. This gives players the ability to see how well they stack up against the friends they’re playing against. While this is a standard part of any laser tag business, there’s a new type of tracking that will track players’ scores across the nation and across large swaths of time. This could definitely bring in some extreme competitors but some business owners think that something like that is overly unnecessary.
Birthday Parties and Reservations Make Up the Bulk of the Revenue
One thing that surprises many people is how gigantic the proportion of reserve versus walk-in customers. There really aren’t that many people who just see a laser tag business and decide to come in and try it out. 90% of the time, they’ll reserve in advance. This is important information when it comes to deciding business location and how much to allocate to online advertising. On top of that, roughly half of all business comes from birthday parties, mainly for the age group seven to thirteen. Other than that, social groups such as churches, sports teams, or scouting make up almost a third.
The Industry Seemed to Avoid the Recession
One of the most interesting things about the kids birthday party industry is that it didn’t seem to be affected too much by the recession. Even as extraneous spending dropped as low as it did, laser tag seemed to grow. This may have something to do with how much of a special occasion it seems for people when it comes to laser tag, as many host a party there for things such as birthdays once a year. Overall, this is a great indicator for how strong the industry might be during future recessions.
There’s a lot of interesting information out there about laser tag. It’s a great industry to invest in for any serious entrepreneur.