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SOCIAL MEDIA | Trends and Statistics

Social Media Marketing Trends Social marketing is moving away from company-to-buyer marketing and toward peer-to-peer influence marketing as online shoppers become resistant to advertising. The Proof:   A recent Forrester survey found that only 19.9% of buyers believe what a brand says about itself, because people view any brand-to-buyer communication as an advertisement. Conversely, 69.3% of buyers trust friends and family recommendations. Facebook Facebook Users and Paid Advertisements. Facebook users eclipsed…

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Display Advertising Trends and Statistics

2016 Display Advertising Trends   US Digital Display Ad Spending to Surpass Search Ad Spending in 2016 Video will even control a bigger portion of advertising spending assigned to display. For the first time, digital display ad spending will eclipse search ad spending in the usa in 2016. Combined, sponsorships video, rich media and “banners and other”’s kinds may account for the biggest share of electronic ad spending: 46.9%, worth…

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